When Does Amazon's Toy Catalog Drop?
- DommiesBlessed
- Oct 25, 2024
- 2 min read
Updated: Nov 9, 2024
Amazon releases a Kids Gift Book every year ahead of the holiday season. It's a printed guide for holiday shopping. Customers typically get the book automatically delivered to their home, but shoppers can also request a free copy here. The 2024 version is an 8 x 11 paperback with close to 100 pages and over 700 toy and gift ideas. Categories include Amazon's top picks for the year, toys customers love, a section for babies, toddlers, kids, tweens and up. Shoppers can also find toys under certain price targets, like $5, $10, and $25.
While the book is highly anticipated and loved by many, there has been some constructive feedback. The biggest concern is prices are not listed in the book. Only the product name, recommended age, and ASIN (Amazon Standard Identification Number) are include. This can create false hope when kids request a toy only to learn that it's well above their parent's designated budget. If this happens, parents can consider Operation Santa, a program that helps strangers spread the holiday spirit.
The book's simplistic format can also create confusion for new Amazon shoppers. While the ASIN is supposed to be unique to a single item, when entered into Amazon's search bar it can produce a range of irrelevant items. Gift-givers can use the QR codes at the bottom of each page to go to category pages on Amazon. Amazon Lens can also be used to shop by photo.
Positive feedback has been the excitement it creates for families. In fact, some have said its reminiscent of the Sears catalog and other moments from their childhood. To make wishlist making a fun family tradition, Amazon's gift book includes stickers, stories, and kid-friendly activities like a maze, connect-the-dot, and a coloring page. Little ones
can also ...
browse each page and circle what interests them.
siblings can use a specific color to mark the items they love.
families can use it as a form of entertainment for long trips.
the book can be cut and morphed into toy collages.
Below are the catalog covers and themes for each year.
Year | Theme |
2024  | |
2023  | |
2022  | Share The Adventure |
2021  | Ready, Set, Play |
2020  | Joy Delivered |
2019  | Play Together |
2018  | A Holiday of Play |
2019 - 2022 catalog covers are from Kitchy Christmas. Other catalog covers are from Amazon.
When Is The Kids Gift Book Released?
Since 2018, Amazon has released a holiday toy catalog in mid-October.
What Is The Official Name Of Amazon's Toy Catalog?
As a company who constantly innovates, Amazon's toy catalog has gone through many names. The 2018 version was an online PDF called "Play Lookbook." From 2019 to 2020, the catalog was called a "Holiday Wish Book." And since 2021, it's been called "Kids Gift Book."
How Do Customers Remove Themselves From The Mailing List?
If customers do not want to receive Amazon's Kid Gift Book, they can update their mail preferences on Amazon.
Can The Catalog Be Recycled?
Yes! As long as the sticker page is removed.
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